As political tensions flair, police departments and public safety agencies continue to find themselves the subject of close scrutiny. We have seen it happen before. At any moment, even a small agency in a quiet town can become the center of attention and the subject of a nationwide social media frenzy. Are you ready for the spotlight to come to you?

This live, interactive two (2) hour workshop will cover everything you need to know to prepare and manage a crisis in the digital era. You will learn the best ways to disseminate information quickly, how to speak to multiple audiences with little to no resources, how to prepare for (almost) anything, and how to shape your own message in a fast-paced, world that waits for no one.

Yael Bar-tur is an expert in digital communications, strategy, content creation, crisis management and decentralized messaging.

Between 2014-2020 she served as the Director of Social Media and Digital Strategy for the New York City Police Department (NYPD), where she created and oversaw the Department's command social media outreach, providing strategy, guidance and training for over 200 official NYPD accounts. 

Yael served in the Israeli Army as a foreign press liaison in the height of two wars, as well as volunteering for reserve duty at the Israeli field hospital in Haiti immediately following the 2010 earthquake. She holds a Master's Degree from the Harvard Kennedy School of Government, where she wrote her thesis on police use of social media, and returns annually as a guest lecturer on social media for the public sector.